The Barefoot Executive – Book Review

Posted on: April 25th, 2012 by



A few months back I was asked if I would like to review The Barefoot Executive, The Ultimate Guide for Being Your Own Boss & Achieving Financial Freedom by Carrie Wilkerson. A year and a half into Jersey Family Fun and looking for how to take what started as a hobby into something that could provide an income for my family, I jumped at the chance to review the book. After all I wanted to be my own boss. I wanted to achieve that financial freedom. When the book came I was thrilled. I couldn’t put it down. Little did I know the impact it would have on me and the decisions I would make moving ahead.


Whether you are just starting your business or are liking me with an idea with the potential to be a business, Barefoot Executive is a must have for any entrepreneur. Through 21 chapters Carrie talks to you as a coach, professor, and mentor.  Chapters include action steps, case studies, and links to videos. She breaks it into 5 parts.


The Myth Breakers

“You simply cannot spend your life in fear of losing your job, your health, your life, or your wife. I decided that I had to create my own financial reality and job security. Was I afraid of failing? Yes, but I could continue being scared and broke, or I could be afraid and well paid. I chose the latter. At some point, you have to be more afraid of not trying than you are of failing.”

The point is there in no such thing as job security. We need to create our own futures, our own incomes, our own businesses. It’s not easy. It’s hard work. Carrie tells us that you don’t need certain ‘credentials’. You need to believe in the experiences and skills you have.


The Three Big Mistakes

In this part, Carrie focuses on 3 big mistakes that prevent us from being successful.

  • Focusing on something we have no experience in or is totally unrelated to the primary way we make or did make an income.
  • Trying to pursue to many ideas or income streams at once.
  • Chasing every hot trend. Operating with this fear that makes us think we have to take every opportunity even if it comes all at once.

As a mompreneur this section particularly hit home. Reading it a light bulb went off. I realized I was doing too much. Trying to make income as a tutor, party planner, and social media professional is too much. By splitting my focus and myself so thin, I am not being as successful as I can in any of those areas. That wake up call forced me to really look at the direction I wanted to head. I’ve made some hard decisions about what businesses I want to pursue (like Jersey Family Fun) and which I need to let go of.


The Methods

In the next few chapters, Carrie takes one of my husband’s favorite Star Wars quotes from Yoda, “Do. Or do not. There is no try.” to talk about achieving our goals. There is no trying. You must decisively decide if you are going to go after something. When you decide to DO, you

  • get yourself a mindset,
  • commit to massive action,
  • join a Masterminds group, and
  • find yourself a mentor. Learn from those who are where you want to be.


The Models

These chapters help readers decide which business model is right for them.

  • Service based
  • Expertise based
  • Knowledge based
  • Goods based
  • Referral based/ Affiliate Marketing


The Marketplace

“The woman who can create her own job is the woman who will win fame and fortune.” Amelia Earhart

Carrie closes out Barefoot Executive focusing on the ideas that bring our businesses to life and make them profitable.

  • Who wants what you have?
  • Taking ideas to income
  • Where will they find you?
  • Building your audience
  • Where will you find them?


The Barefoot Executive, The Ultimate Guide for Being Your Own Boss & Achieving Financial Freedom is a great book. I am sure I will refer to it often as I move forward to achieving financial freedom.


You can purchase your The Barefoot Executive, The Ultimate Guide for Being Your Own Boss & Achieving Financial Freedom at or take advantage of this offer from Carrie Wilkerson to download a free chapter. (Click on the image.)



In full disclosure, Living Your Moment provided me a copy of The Barefoot Executive, The Ultimate Guide for Being Your Own Boss & Achieving Financial Freedom to review. However, my opinions are honest and based on my own experience reading the book.

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Jennifer Auer is the hyperlocal mom blogger who runs Jersey Family Fun. From New Jersey, this mom of 3 boys just can’t sit still! Her husband likes to say she’s a work-at-home mom who never stays home. Jennifer started traveling as a child and hasn’t stopped since. Instead of letting her husband and boys slow her down, she brings them along! As her boys transition from tweens to teens there’s still so many places she wants to discover with them both across the U.S. and internationally. She has been a Jersey Girl for 35+ years, and a Jersey Mom for 15+ years and a New Jersey mom blogger for 10 years, although she'd much rather be referred to as an influencer or just by name. She has a Bachelor of Science in Business Administration with a focus on Entrepreneurship from Bryant University in Rhode Island.

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