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Jersey Family Fun is Now SBE and WBE Certified

Jersey Family Fun is pleased to announce that it has been certified as a women-owned business enterprise and small business enterprise (WBE and SBE) by the State of New Jersey.

Jersey Family Fun logo

Jennifer Auer, CEO, editor and owner of Jersey Family Fun, founded Jersey Family Fun, LLC, in 2010, to help families find affordable fun and things to do in New Jersey, as well as family vacation destinations worth visiting. Auer is a hyperlocal influencer with over three decades of experience planning events and connecting families with resources in their communities. In 2010, she took that work online in an effort to serve more New Jersey families. Our team of mom influencers and bloggers actively search out New Jersey events, new resources, destinations, and brands that will be helpful to our readers.

Jersey Family Fun has always been a 100% women owned and operated business. While WBE certification doesn’t change the services we deliver to our readers and our clients, it does help open the doors to allow us to work with businesses we might not have been able to previously such as New Jersey state agencies, parks and recreation departments, convention and visitors bureaus, tourism offices, and more. For some of our clients this certification may help them meet their vendor diversity goals as vendor diversity is a contract or even grant requirement. Our WBE-certification helps these clients meet such obligations.

By completing the certification process, Jersey Family Fun joins the growing roster of women owned businesses in New Jersey. To be certified, the long application process vets the business by examining previous contracts, the ownership structure, its finances and tax returns, including the owner’s net worth, among other things. Jersey Family Fun’s WBE certification and the SBE certification are valid for three years (5/22/2023).

I believe that WBE certification not only benefits Jersey Family Fun, but families in New Jersey as well. When women and minority owned businesses are recognized and supported, we are able to return that support to our communities in countless ways.

Jennifer Auer, CEO & Editor, Jersey Family Fun, LLC.

With New Jersey continually advocating to increase opportunities and eliminate barriers for minority and women business owners the state has pressed their procurement process into action. The state and other governmental authorities mandate that New Jersey WBE certified firms must receive a certain percentage of any prime contract that is funded by the government.

The New Jersey SBE certification is required to compete for contracts under the Small Business Set Aside Act. The small business set-aside program was established with the goal of awarding 25 percent of state and purchase order dollars to small businesses.

Jersey Family Fun stands ready to provide businesses and organizations assistance with advertising, public relations, social media, and event planning.

If you need to meet SBE or WBE contracting goals on your project or would like to support a New Jersey women-owned business, please contact us to see what we can do to help you achieve success while meeting your certification goals!  Email Jennifer Auer at [email protected].

About Jersey Family Fun

Jersey Family Fun, LLC is a hyperlocal resource for families in New Jersey. We use online communications and advertising (website, blog, social media, email) and inperson events to help local businesses and national brands connect with families that could benefit from their services, attractions, or products. We believe that there are so many ways a family can make great memories together and we’re determined to help every family do that. To learn more about Jersey Family Fun visit

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