Join the “Creativity Comeback” with the Creativity Can from Creativity For Kids by Faber-Castell

Posted on: May 20th, 2014 by

We received promo versions of the Creativity Can, at no charge, to review
from Creativity for Kids by Faber-Castell. We appreciate their support of Jersey Family Fun
which allows us to share information about toys we think families may enjoy.

The full lineup of Creativity Cans by Creativity For Kids by Faber-Castell.

The full lineup of Creativity Cans by Creativity For Kids by Faber-Castell.

In 2010, Newsweek published this article about the Creativity Crisis.  It describes the Torrance Test for Creativity, similar to IQ and other intelligence tests, and points out an IBM study of 1,500 executives that name creativity as the “most crucial factor for future success.” The article also goes on to explain that creativity scores have been steadily declining across generations. In response, Creativity for Kids launched the Creativity Comeback, a nationwide effort to inspire kids and families to get creative. They distributed 50,000 free creativity cans in the spring and then introduced The Big Creativity Can last fall. The Big Creativity Can sells for $19.99 on Amazon and other toy stores.


The Big Creativity Can is chock full of open-ended supplies, including air-dry clay, googly eyes, feathers, pipe cleaners, felt pom poms, popsicle sticks, scissors and more! Children can create anything they imagine using the contents of the can, and sometimes even the can itself. The possibilities are endless! Creativity for Kids invited kids to submit their creations and over 400 kids participated. Due to popular demand, Creativity for Kids now makes 6 new themed cans, coming to stores in June. Kids can explore Music, Motion, Build, Stories, Critters, and Art through the carefully chosen creative materials in each themed can. I can’t wait to get my hands on them for my boys.


My 4 year old's sculpture.

My 4 year old’s sculpture.


Recently, I had the opportunity to try out the promo version of the Creativity Can with my kids and we had a blast! It was the perfect activity for a rainy day, or even a really hot summer day when you want to stay cool inside. My 2 year old used the entire tube of glue trying to glue a wheel to the Styrofoam ball. My 4 year old got out his air-dry clay and made an abstract sculpture, which he continued to change and develop throughout the day. He wouldn’t let me photograph it because, according to him, it was never finished, but I was able to sneak this quick snapshot.


What We Found in the Promo Creativity Can

The contents of our promo version of the Creativity Can.

The contents of our promo version of the Creativity Can.

  • Various craft papers with different textures and designs.
  • Pipe Cleaner
  • Googly eyes
  • Colored Popsicle Sticks
  • Glue and glue dots
  • Feathers
  • Pom Poms
  • Styrofoam eggs
  • Colorful string
  • Wheels
  • An afternoon full of imagination and creative problem solving
  • Unlimited possibilities

The Alien I created for my kids with the contents of the promo Creativity Can.

The Alien I created for my kids with the contents of the promo Creativity Can.

What I love about the Creativity Can

  • The Creativity Cans contain a small amount of a large variety of common craft supplies, giving you just enough to create anything you can imagine, without needing to store massive quantities in your office, craft room, or other craft supply clutter gathering area.
  • Everything fits in the can. (see above about craft supply related clutter)
  • Playing with the items in the Creativity Cans inspires my kids to create and use their imaginations in a new way. Because the items are open-ended, there’s no formula to create something specific and they are free to unleash their own creativity.
  • It’s also fun for a crafty, creative mom to challenge herself to do the same.


Once you get your own Creativity Can, take a photo and upload to For each submission, Creativity for Kids will make a donation to the LilySarahGraceFund, a charity devoted to arts and creativity.


Ready to get started inspiring creativity in your kids?


You can purchase The Big Creativity Can by Creativity for Kids on Amazon, Barnes and Noble, or at your favorite specialty toy store for $19.99. Themed Creativity Cans will be available in June 2014.


In full disclosure, we received promo Creativity Cans to review from Creativity for Kids by Faber-Castell. As always, our experience and opinions are 100% our own. This post includes Amazon affiliate links. Jersey Family Fun is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

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