I am so blessed to have such an amazing job. Some days are even better than others. Like take the other day when Jersey Family Fun was invited to be part of the newest most exciting thing to come to Atlantic City. If you’ve followed Jersey Family Fun for any length of time, you know how passionate we are about Atlantic City and how much we love sharing when we find out something your family is going to love.
The “Duality” 3D light show by Moment Factory is going to be one of those things!
Imagine using the Boardwalk Hall Facade as a canvas to create an incredible interactive musical art show.
Take a look
Now doesn’t that look cool? Ready to come down to Atlantic City to see the full show?
Here’s what you need to know about Duality
- The sound and light show will premiere Wednesday, July 4, shortly after the fireworks show around 9:30 p.m.
- The FREE show will run twice per hour, and lasts for about 8 ½ minutes. It is best seen from Kennedy Plaza on the boardwalk.
- The light show takes advantage of Boardwalk Hall’s architecture. “When Boardwalk Hall was first built in 1929, novel approaches to theatrical lighting were incorporated into the structure. The 196,000 square-foot barrel ceiling of aluminum painted tiles became the reflector for a dazzling show of lighting technology, anticipating the future of using artificial light to enhance and define exterior and interior space. The design brought an “electric sun” inside the auditorium, creating entertainment for tourists, and further highlighting the building’s grandeur.”
- Duality uses the history of Atlantic City paying tribute to the city and playing up Boardwalk Hall’s best features. It will feature an original music score created by musician and composer Vincent Letellier.
- This is the first permanent lighting installation of its kind in Atlantic City and first public interactive art display.
- The creation of the show took three months and over 35 team members.
- Duality will be a permanent show but music, theme, and lightning colors will change throughout the year.
- There are twelve 20,000 lumen video projectors installed on the façade of Boardwalk Hall, and a surround sound speaker system that will bring the building itself to life during the presentation. Special care had to be taken to not compromise the integrity of historic Boardwalk Hall, and the installation took two weeks and 14 specialized technicians to put in place.
Check back with us later today when we publish our list of 11 Things You Can Do in Atlantic City this July 4th With Your Kids Before the Fireworks & Duality Show. Yes, it’s going to be one exciting July 4th in Atlantic City. See you there!
A little background information
About Boardwalk Hall
- Used to be known as the Atlantic City Convention Hall
- Hosts great family friendly events like the Professional Cowboys Rodeo Association Rodeo and the Ringling Brothers Barnum Bailey Circus
- Longtime home of the Miss America Pageant
- Home to the world’s largest musical instrument — a pipe organ consisting of over 33,000 pipes. While the organ is no longer fully functional, it remains listed in the Guinness Book of World Records.
About the Atlantic City Alliance
- The Atlantic City Alliance (ACA) is a New Jersey not-for-profit corporation, brought into existence by New Jersey Governor Chris Christie. The ACA’s primary mission is to revitalize and rebuild Atlantic City’s reputation as a tourist destination.
- Are responsible for the “Do Anything, Do Everything,” marketing campaign that wants to motivate more visitors to come to Atlantic City.
About the Moment Factory
- Moment Factory is a Montreal-based new media and entertainment studio which specializes in groundbreaking shows that combine video, lighting, architecture, sound and special effects to create remarkable — and often interactive — experiences.
- They have produced over 300 shows for clients such as Cirque du Soleil, Disney, Jay-Z, Celine Dion, M.I.A., Microsoft, and the NFL Super Bowl XLVI Halftime Show featuring Madonna. Moment Factory is also working on Madonna’s new MDNA world tour.
- The company’s signature style combines light, technology and imagination often in “walkable,” open-air settings to create gathering spaces out of otherwise ordinary public areas.